Working with Cubic products we built a database of fashion, lifestyle and interiors journalists. Press releases were written to promote cubic's range of products from a stable of international brands. The e-mailed and posted releases generated a substantial amount of editorials in a wide range of magazines and national newspapers including The Times, The Daily Express, The Daily Mail, Heat, Nuts, Your Home, Elle Decoration, Vogue etc. This drove sales and helped to develop Cubic's website. The press books created and coverage gained, helped trade show buyers have confidence in the product lines.