A database of journalists and influencers was created. Stories about the sound aspects of projects were turned into press releases and sent out at regular intervals. This process ensured that Fonic’s work was seen regularly in the trade and public press. Well known as the sound designers behind the international children’s show Peppa Pig the press releases expanded the work that Fonic were known for. Press releases were also published on Fonic’s website with any obtained links. This process maintained and increased the SEO of Fonic’s website.